Geography

Engagements across Africa

Recent assignments include ongoing contracts and relationships in both the private and public sectors working alongside leading market players including:

ASOCapital Advisory differentiates itself on the following criteria:

Significant commercial and operational experience
Strong technical expertise
Long established client relationships
Flexible service offerings
Mix of client / industry
Client risk management processes
Solution focused
Significant experience of navigating Sub-Saharan Africa logistically, legally and culturally

ASOCapital Advisory Africa (Pty) Ltd currently has a Level 2 B-BBEE Rating

Industry Sectors

Through the extensive collective experience of our team members, ASOCapital Advisory has developed skills & expertise across a wide range of industries.

Forming appropriate multi- disciplinary teams, enables us to develop solutions across multiple industry sectors.

The table alongside is by no means an exhaustive list of industries that the ASOC team has worked in.Aviation

Industry Expertise

Agriculture & Agro-processing

One of the foremost turnaround and restructuring teams in agriculture;
Extensive experience restructuring and managing distressed agricultural finance and investments (including, inter alia, Farmsecure and Profert);
Worked with multiple finance providers including global banks and local DFIs.

Aviation

Extensive experience restructuring and managing distressed aviation businesses, including the business rescue of publicly listed Comair Ltd;
Worked with multiple finance providers including global leasing companies, banks and aviation investors to manage the BR process.

Automotive

C-suite executive experience obtained at market-leading automotive parts wholesale and retail distribution;
As CEO of this business, managed the growth from entrepreneurial upstart to mature market leader, culminating in sale to global infrastructure and logistics company.

Education

ASOC invested in and provided advisory services to Opti Baby & Kids⁽¹⁾, a provider of ECD services across 10 pre- schools based in Gauteng, including:
- Extensive turnaround and financial & operational restructuring procedures; and
- BPO.

Engineering & Manufacturing

Extensive experience of managing, restructuring and providing turnaround services to distressed and underperforming companies (in and out of business rescue);
Notable engagements include Sirac, CBi Telecoms, Diva, Chemspec and Elgin Engineering.

Supply Chain & Logistics

C-suite management experience obtained at a specialised logistics service provider;
ASOC invested in and provided advisory services to Skynet⁽¹⁾, an express courier deliveries provider, including:
- Extensive turnaround and financial & operational restructuring procedures; and
- Business Process Outsourcing (BPO).

Media

Invested in and provided advisory services to Okuhle Media Group⁽¹⁾, a developer and distributer of media content to broadcasters (long-form), and through digital platforms (short-form), including:
- Extensive turnaround and financial & operational restructuring procedures; and
- BPO.

Retail

C-suite management experience obtained at Polo Retail and Dynamic Bedding;
Appointed as the Chief Restructuring Officer for Choppies Supermarkets;
Managed the corporate finance processes (distressed M&A) within a retail business rescue (e.g. Ellerines Furnishers).

^{Note: Skynet(1), Opti Baby & Kids(1), and Okuhle Media Group(1) were ASOC Fund portfolio companies.}